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International: Pepsi inks deal with Real Madrid

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International: Pepsi inks deal with Real Madrid

Real Madrid, recently named as the world’s number one soccer club brand, has teamed with Pepsi in worldwide marketing deal. The union will link PepsiCo to the club through a blend of sponsorship, advertising and promotional activity.

Cheered Antonio Lucio, chief marketing officer of PepsiCo Beverages International: “Football delivers excitement like no other sport in the world and Real Madrid is among the elite teams in terms of championships and fan recognition.”

Not to be outdone in the mutual admiration stakes, the club’s general manager of marketing Jose Angel Sanchez scored with a goalkeeper-beating string of clichés: “A global partner like Pepsi is a great fit for our club as we share many of the same values for winning.”


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

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