London 2012, the capital's Olympics organisation committee, is to hold a pitch to find a digital agency to redesign and relaunch its website.
The pitch to overhaul www.london2012.com comes two months after London 2012 announced the appointment of Alex Balfour, the founder of online cricket community CricInfo, as its head of new media.
This is the first redesign of the website since it was launched almost three years ago, and the new-look service will include online community elements.
London 2012 is rapidly expanding its new media presence, recently launching the official London2012 blog, Work in Progress.
"Our website and our blog are our windows on the world, and an integral communications channel for us," said Mr Balfour. "As we enter the digital era, our website and digital content will help us define the London 2012 Olympic Games and Paralympic Games, and engage with the whole nation." London 2012 is today issuing an invitation to tender for the redesign. The deadline for submissions from agencies is December 13, with the process including a live online conference and webcast for the bidding agencies.
It is understood that Syzygy, the agency that developed the existing website, will repitch for the business.
A decision is expected early next year.