Top Story


Home >> International >> Article

International: Olympics website set for redesign

Font Size   16
International: Olympics website set for redesign

London 2012, the capital's Olympics organisation committee, is to hold a pitch to find a digital agency to redesign and relaunch its website.

The pitch to overhaul comes two months after London 2012 announced the appointment of Alex Balfour, the founder of online cricket community CricInfo, as its head of new media.

This is the first redesign of the website since it was launched almost three years ago, and the new-look service will include online community elements.

London 2012 is rapidly expanding its new media presence, recently launching the official London2012 blog, Work in Progress.

"Our website and our blog are our windows on the world, and an integral communications channel for us," said Mr Balfour. "As we enter the digital era, our website and digital content will help us define the London 2012 Olympic Games and Paralympic Games, and engage with the whole nation." London 2012 is today issuing an invitation to tender for the redesign. The deadline for submissions from agencies is December 13, with the process including a live online conference and webcast for the bidding agencies.

It is understood that Syzygy, the agency that developed the existing website, will repitch for the business.

A decision is expected early next year.

Source: MediaGuardian


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign