Top Story


Home >> International >> Article

International: Olympics website set for redesign

Font Size   16
International: Olympics website set for redesign

London 2012, the capital's Olympics organisation committee, is to hold a pitch to find a digital agency to redesign and relaunch its website.

The pitch to overhaul comes two months after London 2012 announced the appointment of Alex Balfour, the founder of online cricket community CricInfo, as its head of new media.

This is the first redesign of the website since it was launched almost three years ago, and the new-look service will include online community elements.

London 2012 is rapidly expanding its new media presence, recently launching the official London2012 blog, Work in Progress.

"Our website and our blog are our windows on the world, and an integral communications channel for us," said Mr Balfour. "As we enter the digital era, our website and digital content will help us define the London 2012 Olympic Games and Paralympic Games, and engage with the whole nation." London 2012 is today issuing an invitation to tender for the redesign. The deadline for submissions from agencies is December 13, with the process including a live online conference and webcast for the bidding agencies.

It is understood that Syzygy, the agency that developed the existing website, will repitch for the business.

A decision is expected early next year.

Source: MediaGuardian


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...