Ogilvy Public Relations has been named to handle the Asia-Pacific account for Frito-Lay. Frito-Lay has operations in 45 countries, including Japan, Thailand, China, India, Taiwan, South Korea and Indonesia. Ogilvy beat two other undisclosed finalists to become the client's first PR agency in the region. Frito-Lay advertising is handled by BBDO.
The account, for which billings were undisclosed, will be based at Ogilvy PR in Singapore.
In a statement, Matthew Anderson, president of the Singapore office, said, "We are thrilled to work with great brands like Frito-Lay's. Our mission now is to protect it and help it grow even stronger in the region."
Ogilvy PR will handle Frito-Lay international brands Cheetos and Doritos, and local brands in the region, including Lays Stax, Munchos and Tawan.