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International: No more 'No FT, no comment'

10-October-2006
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International: No more 'No FT, no comment'

The proposed strapline was coined by advertising agency DDB London, which won the £5m creative account in September after beating rival agencies Miles Calcraft Briginshaw Duffy and United London.

The new slogan could appear in the spring and will promote the newspaper and its FT.com website globally, according to Campaign magazine.

Ogilvy & Mather created the famous "No FT, no comment" slogan in 1982 and it has survived several changes of advertising agency. But the Financial Times said it had not committed to the change.

"Having just appointed DDB London, it's no surprise that part of the process over the next few months will be to review what we do in marketing terms and where we go from here," said Frances Brindle, the FT marketing director, Europe, Middle East and Africa.

"We have made no decisions about taglines or specific creative at this stage."

Source: MediaGuardian

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