Top Story

e4m_logo.png

Home >> International >> Article

International: Nike airs new international campaign

24-August-2001
Font Size   16
Share
International: Nike airs new international campaign

Nike Europe has pared down its advertising to a minimum in a new international campaign - Freestyle - via Wieden & Kennedy, Amsterdam. The TV and cinema ads eschew camera tricks or special effects, using merely a motionless camera and a simple black stage upon which well-known athletes perform. Each athlete attempts to outdo the last.

The "hypnotic rhythm" of the soundtrack was created using traditional musical instruments in a score composed by Steve Brown and Afrika Bambaataa, and later mixed with the sound recorded by the athletes -- such as the bounce of the ball or the squeak of shoes.

The effort was devised by the W&K creative team in Amsterdam, along with Jimmy Smith, a copywriter from W&K's Portland, Oregon office.

The two ads center on soccer and basketball. "Freestyle Basketball" is based on an existing U.S. ad, written by Mr. Smith, from which a new cut was made for the international run.

The campaign kicks off Aug. 23 across 25 countries. The budget is not disclosed.

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education