The first Ellie to kick off the 2005 National Magazine Awards show on Wednesday was a general excellence award for under 100,000 circulation, which went to design title 'Print' and editor in chief Joyce Rutter Kaye.
'The New Yorker' had the most nods overall and captured two prizes early, one for the profile writing "Ellie for The Gift," the story of a man who donated his kidney to a stranger. Editor David Remnick called the piece extremely strange and beautiful. The magazine also won for reporting for a piece on the Sudanese conflict.
Time Inc. won two early on, 'BabyTalk' for personal service and 'Sports Illustrated' for leisure interests. The second general excellence award, for circulation up to 250,000, went
to home design title 'Dwell' and editor Allison Ariefe.
Martha Stewart 'Weddings' won general excellence for circulation up to 500,000, and Stewart made a surprise appearance on the stage to accept the award to warm applause.