Top Story

e4m_logo.png

Home >> International >> Article

International: Media Edge bags Pizza Hut $150 million media planning business

07-August-2001
Font Size   16
Share
International: Media Edge bags Pizza Hut $150 million media planning business

Pizza Hut has awarded its $150 million in media planning to WPP Group's Media Edge, bringing the shop within striking distance of becoming media agency of record for Tricon Global Restaurants' $550 million account.

The planning business was moved quietly from Omnicom Group's BBDO Worldwide, creative agency for Pizza Hut and Tricon sibling KFC. Media Edge already handles national broadcast buying for Pizza Hut, KFC and Taco Bell-the third Tricon chain-and does planning for KFC. The last piece of the puzzle is the planning business of Taco Bell, currently housed at Interpublic Group of Cos.'s Foote, Cone & Belding Worldwide, San Francisco, which also handles Taco Bell creative work.

The Pizza Hut win comes as a needed shot in the arm of Media Edge, which already lost several large accounts this year including H.J. Heinz Co., GlaxoSmithKline, Kraft Foods and Fort James. The Heinz business alone was worth about $60 million.

Tags

Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems