McDonald's Corp. named Larry Light global chief marketing officer responsible for global marketing strategy and brand development. He was founding president and CEO of brand consulting firm Arcature.
Light, who also adds executive vice president to his title, will report to Chairman-CEO Jack Greenberg and will serve on Greenberg's enterprise strategy team as well as the company's restaurant operating committee.
An industry veteran of 37 years, he earlier was chairman-CEO of the international division of Cordiant Communication Group's Bates Advertising and executive vice president for marketing and media services for Omnicom Group's BBDO Worldwide, where he began his career. He was an industry representative at Federal Trade Commission and legislative hearings and was the first chairman of the Coalition for Brand Equity.
Mr. Greenberg said in a statement. "Larry has a passion for the power and the relevance of 'brand' in today's world -- a passion we firmly share at McDonald's.