Top Story


Home >> International >> Article

International: Lowe, FCB make finals in Diet Coke review

Font Size   16
International: Lowe, FCB make finals in Diet Coke review

Coca-Cola Co. narrowed its search for an Interpublic Group of Cos.' agency to handle its estimated $10 million to $12 million Diet Coke account.

Incumbent Lowe, New York, and a New York and Chicago team from Foote, Cone & Belding Worldwide will present in the finals. Eliminated from the review were Gotham, New York, and Martin Agency, Richmond, Va.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.