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International: Lowe, FCB make finals in Diet Coke review

30-November-2002
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International: Lowe, FCB make finals in Diet Coke review

Coca-Cola Co. narrowed its search for an Interpublic Group of Cos.' agency to handle its estimated $10 million to $12 million Diet Coke account.

Incumbent Lowe, New York, and a New York and Chicago team from Foote, Cone & Belding Worldwide will present in the finals. Eliminated from the review were Gotham, New York, and Martin Agency, Richmond, Va.

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