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International: Leo Burnett wins Coca-Cola juice account

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International: Leo Burnett wins Coca-Cola juice account

Coca-Cola Co. has appointed Bcom3 Group's Leo Burnett Worldwide's affiliate in Manila, Hemisphere Leo Burnett, to handle advertising for three non-carbonated drink brands -- Magnolia Fruit Drink, Magnolia FunChum and Magnolia Junior Juices - in the Philippines.

The appointment follows a four-way pitch against unnamed three multinational agencies, but media planning and buying will continue to be handled by Universal McCann. Billings were not disclosed, but new campaigns for each brand will roll out this summer.


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