Top Story


Home >> International >> Article

International: KFC to liven up football parties

Font Size   16
International: KFC to liven up football parties

KFC has started a series of five Super Bowl-themed spots to push its Honey and Spicy BBQ Wings varieties. The campaign for the Tricon Global Restaurants' chain will feature pitchman Jason Alexander bringing wings to liven up a boring football party. Two guests at the shindig include 1985 Super Bowl champ Chicago Bears teammates Jim McMahon and William "The Refrigerator" Perry.

The effort, from Omnicom Group's BBDO, New York, will run through Feb. 17 on network TV, but not during the Super Bowl. Promos for the wings will run through March.

KFC's ad spending is estimated at $15 million to $20 million.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO