Top Story

e4m_logo.png

Home >> International >> Article

International: KFC to liven up football parties

21-January-2002
Font Size   16
Share
International: KFC to liven up football parties

KFC has started a series of five Super Bowl-themed spots to push its Honey and Spicy BBQ Wings varieties. The campaign for the Tricon Global Restaurants' chain will feature pitchman Jason Alexander bringing wings to liven up a boring football party. Two guests at the shindig include 1985 Super Bowl champ Chicago Bears teammates Jim McMahon and William "The Refrigerator" Perry.

The effort, from Omnicom Group's BBDO, New York, will run through Feb. 17 on network TV, but not during the Super Bowl. Promos for the wings will run through March.

KFC's ad spending is estimated at $15 million to $20 million.

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education