JWT has appointed James Sinclair, a leading copywriter and author of Sony Playstation's award winning 'Double Life' commercial, as its Global Creative Director.
Sony Playstation's "Double Life" was the single most awarded advertisement worldwide in 1999-2000 that included three D&AD pencils, two Clios, a Cannes Lion and the BTAA Television Commercial of the Year.
Sinclair, 40, was recruited by Craig Davis, JWT's Worldwide Chief Creative Officer, and will work across the agency . Commenting on the appointment, Davis said, "James creative talent and ability to produce work that gets noticed and drives sales is perfect for the new JWT."
Sinclair has an experience of over 14 years in copywriting and has worked at some of London's leading agencies including Bartle Bogle Hegarty, TBWA and BMP DDB Needham. He began his career with Morris at hotshop Miller Leeves in 1991 as a copywriter and remained with the agency through mergers with Bainsfair Sharkey Trott and TBWA GGT Simons Palmer.
Said Sinclair, "Other agencies offered the chance to do exciting things and travel the world. But with Craig and Michael Maedel - JWT Worldwide President - it's like being invited on to the bridge of the Enterprise."
Previously a creative director at BMP along side ex-partner Ed Morris, Sinclair ended their 12 year partnership in 2003 when he joined Ogilvy and Mather to become Executive Creative Director on the agency's £95 million pan-European Ford business.
More recently he was Creative Director for the London Outpost of the San Franciscan agency that was set up to handle the $120 million Electronic Arts Games worldwide account. Sinclair has also won top awards for The Big Issue Foundation, Johnnie Walker Whisky and Volkswagen.