Top Story


Home >> International >> Article

International: Interpublic, WPP win big in coke shakeup

Font Size   16
International: Interpublic, WPP win big in coke shakeup

Interpublic, which lost $350 million in competing PepsiCo business last month, picks up most of the accounts: Diet Coke (Lowe, Lintas & Partners), Powerade (Foote, Cone & Belding), Dasani (FCB), Minute Maid juices (FCB), Simply Orange (FCB), High-C (FCB), Fruitopia (FCB), Fresca (likely Campbell Mithun), Citra (likely Campbell Mithun), Barq's root beer (likely Carmichael Lynch), Mad River (Lowe), Planet Java (Lowe) and Cherry Coke (McCann-Erickson Worldwide).

The shift, worth an estimated $93 million, according to last year's Taylor Nelson Sofres' CMR measured media figure, is to compensate Interpublic for the PepsiCo loss.

WPP, which Atlanta-based Coca-Cola is said to want as a backup network, gets its foot in the door with Sprite, Diet Sprite and Fanta in all markets.

In a memo that division marketing managers around the world received Oct. 5, Chief Marketing Officer Steve Jones laid out the rationale, saying, "Interpublic and WPP were selected because of their worldwide strategic and creative capabilities, strong infrastructure and their global reach to the 200 countries where we do business."

Meanwhile, independent shop Berlin, Cameron & Partners, New York, keeps Pibb and Mello Yello, and picks up Minute Main sodas. The agency had lost Dasani to FCB earlier this week. Another independent, Wieden & Kennedy, Portland, Ore., retain the energy drink KMX. Weiden had lost its Coke business last month.

Though it was dismissed from Coca-Cola Classic promotional work, Minute Maid juices and other small brands, Bcom3 Group continues to work on Walt Disney Co. branded beverages that are under development with Coca-Cola, according to an internal company document.


Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

With 17 partners and sponsors across categories, the scale of Tata Mumbai Marathon comes across as commendable as it has managed to clock 44,407 registrations and set prize money of US$405,000

In top five programmes of BARC week 2, Zee TV’s prime time shows Kundali Bhagya and Kumkum Bhagya grabbed the first two position with 12533 Impressions (000s) and 11275 Impressions (000s). The re-run...

According to Flurry’s “State of Mobile 2017” annual wrap-up report, Lifestyle and Gaming Apps categories are on a decline