Top Story

e4m_logo.png

Home >> International >> Article

International: Internet advertising revenue shows slight improvement

26-December-2002
Font Size   16
International: Internet advertising revenue shows slight improvement

According to a report released by the Internet Advertising Bureau and PricewaterhouseCoopers Internet ad revenue in the U.S. hit $1.47 billion for the third quarter, inching up just 1% from the previous quarter.

The IAB-sponsored Internet Ad Revenue Report found that revenue for the third quarter fell 18% compared with the same period in 2001. That's a slight improvement over the 21.9% decline for the second quarter vs. the same period in 2001.

The Internet Ad Revenue Report is conducted independently by the New Media Group of PricewaterhouseCoopers.

PricewaterhouseCoopers reports the first and third quarters of each current year as estimates, based on compiling data from the top 15 online ad sellers, which historically account for over 80% of total industry revenues. The results of this revenue compilation are then extrapolated to calculate the total industry revenue figure.

These estimates are subsequently adjusted and included in the second and fourth quarter actual revenue reports.

Tags

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

The unveiling of the Pitch Madison Advertising Report 2018 event was held on February 15, 2018. Over the years, the report has become a benchmark in the industry. Here are some pictures from the event...

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing...

Jake Dyson, Chief Engineer and Member of the Dyson board, spoke about the innovations and technology that they plan to bring to India