Top Story

e4m_logo.png

Home >> International >> Article

International: Internet advertising revenue shows slight improvement

26-December-2002
Font Size   16
Share
International: Internet advertising revenue shows slight improvement

According to a report released by the Internet Advertising Bureau and PricewaterhouseCoopers Internet ad revenue in the U.S. hit $1.47 billion for the third quarter, inching up just 1% from the previous quarter.

The IAB-sponsored Internet Ad Revenue Report found that revenue for the third quarter fell 18% compared with the same period in 2001. That's a slight improvement over the 21.9% decline for the second quarter vs. the same period in 2001.

The Internet Ad Revenue Report is conducted independently by the New Media Group of PricewaterhouseCoopers.

PricewaterhouseCoopers reports the first and third quarters of each current year as estimates, based on compiling data from the top 15 online ad sellers, which historically account for over 80% of total industry revenues. The results of this revenue compilation are then extrapolated to calculate the total industry revenue figure.

These estimates are subsequently adjusted and included in the second and fourth quarter actual revenue reports.

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education