Top Story

e4m_logo.png

Home >> International >> Article

International: Internet advertising revenue shows slight improvement

26-December-2002
Font Size   16
Share
International: Internet advertising revenue shows slight improvement

According to a report released by the Internet Advertising Bureau and PricewaterhouseCoopers Internet ad revenue in the U.S. hit $1.47 billion for the third quarter, inching up just 1% from the previous quarter.

The IAB-sponsored Internet Ad Revenue Report found that revenue for the third quarter fell 18% compared with the same period in 2001. That's a slight improvement over the 21.9% decline for the second quarter vs. the same period in 2001.

The Internet Ad Revenue Report is conducted independently by the New Media Group of PricewaterhouseCoopers.

PricewaterhouseCoopers reports the first and third quarters of each current year as estimates, based on compiling data from the top 15 online ad sellers, which historically account for over 80% of total industry revenues. The results of this revenue compilation are then extrapolated to calculate the total industry revenue figure.

These estimates are subsequently adjusted and included in the second and fourth quarter actual revenue reports.

Tags

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

This agency was born after national brands reportedly struggled to connect with the south Indian audiences

The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

In an effort to make Indian roads safer for women scooter riders, leading tyre manufacturer CEAT has introduced the CEAT Safety Grip - a perfect combination of innovation and functionality

Partners with Mumbai Juniorthon as ‘Safety Travel Partner’