Top Story

e4m_logo.png

Home >> International >> Article

International: IBM taps three PR companies for $40m global duties

11-August-2001
Font Size   16
Share
International: IBM taps three PR companies for $40m global duties

IBM has named the three public relations shops that will share its consolidated $40 million global PR account. Consumer PR business (encompassing global services, financing and sales and distribution) will be serviced by a dedicated network titled One Blue comprising various Omnicom agencies.

Consumer PR business (encompassing global services, financing and sales and distribution) will be serviced by a dedicated network titled One Blue comprising various Omnicom agencies. Headquartered in New York, it will include Ketchum, Brodeur and Fleishman-Hillard.

Technology and research duties go to Magnet in New York and San Francisco, while Text 100, with offices in the same two cities plus London, will handle IBM’s products.

The three-month review involved the culling of around fifty shops from the client’s roster.

Tags

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.