IBM has named the three public relations shops that will share its consolidated $40 million global PR account. Consumer PR business (encompassing global services, financing and sales and distribution) will be serviced by a dedicated network titled One Blue comprising various Omnicom agencies.
Consumer PR business (encompassing global services, financing and sales and distribution) will be serviced by a dedicated network titled One Blue comprising various Omnicom agencies. Headquartered in New York, it will include Ketchum, Brodeur and Fleishman-Hillard.
Technology and research duties go to Magnet in New York and San Francisco, while Text 100, with offices in the same two cities plus London, will handle IBM’s products.
The three-month review involved the culling of around fifty shops from the client’s roster.
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions