Top Story

e4m_logo.png

Home >> International >> Article

International: HSBC puts global marketing account in review

20-January-2004
Font Size   16
Share
International: HSBC puts global marketing account in review

HSBC, the London-based financial services company, is putting its global marketing communications account in review.

The move, widely rumored to happen late last year, will affect every aspect of marketing, from media buying to creative to below-the-line services such as public relations.

"Our objective is to minimize the number of agencies we retain, maximize cost efficiencies, and apply consistent brand communications strategies across the company," HSBC spokesman Adrian Russell said.

Mr. Russell said global holding companies Interpublic Group of Cos., WPP Group, Publicis Groupe and Omnicom Group have been invited into the review, which, he added, is closed. A final decision is expected at the end of May. Peter Stringham, general manager of marketing, is leading the search.

HSBC would not comment on its spending, but the global account is estimated at several hundred million dollars in media spending. In the U.S., the company spent $30 million in measured media for 2002, according to TNS Media Intelligence/CMR.

Incumbents on the business include Interpublic's Lowe Worldwide (creative agency of record), and Publicis' Zenith Optimedia Group, the global media buying agency.

Source: Adage

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.