Top Story


Home >> International >> Article

International: Harley revs up for 100th anniversary

Font Size   16
International: Harley revs up for 100th anniversary

Harley-Davidson revs up for its 100th anniversary next year with a new all-print effort from Interpublic Group of Cos.' Carmichael Lynch, Minneapolis.

The agency created separate executions for the motorcycle brand and various accessories that will break in enthusiast books in the coming weeks. The ads for the Harleys carry the theme "True for the first 100 years. True for the next 100 years."

A separate ad details the marketer's "Open Road Tour" rides and events leading to "the world's greatest birthday party" in Milwaukee in August 2003.

According Taylor Nelson Sofres' CMR, Harley brand spent $5 million in the first quarter of 2002 vs. $4 million for all of 2001.

Headlines on the motorcycle ads include "If Lewis had not met Clark" and "The road is eternal." One ad for accessories reads, "'My butt is sore' is a good way to get left at the gas station. ... Get a comfortable seat."

Carmichael Lynch has had an award-winning relationship of late with Harley-Davidson. The agency print work took home the grand prize at the Magazine Publishers of America's Kelly Awards in May and a Silver Lion in the press and poster category at the International Advertising Festival in Cannes last month.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign