Content on this page requires a newer version of Adobe Flash Player.

Get Adobe Flash player

TODAY´S NEWS

International International: Grey Worldwide wins GlaxoSmithkline oral care product accounts

International: Grey Worldwide wins GlaxoSmithkline oral care product accounts

Author | NULL | Monday, Jan 01,1900 9:27 AM

A+
AA
A-
International: Grey Worldwide wins GlaxoSmithkline oral care product accounts

GlaxoSmithKline has awarded Grey Global Group's Grey Worldwide creative assignments for two of its oral health care products, Sensodyne and Super Poligrip. The global management of the account will be handled by Grey Worldwide, London and the domestic business by Grey, New York.

Grey said the new assignments represent a billings increase of $18 million, but according to Taylor Nelson Sofres' CMR, GlaxoSmithKline spent just under $11 million on measured media last year on the two products and $9.5 million through August of this year.

Incumbents and contenders were not immediately known.

Tags: e4m

Write A Comment