Top Story

e4m_logo.png

Home >> International >> Article

International: Grey Direct wins $60 million United Airlines account

27-December-2002
Font Size   16
Share
International: Grey Direct wins $60 million United Airlines account

Grey Global Group's Grey Direct has won the $50 million to $60 million account for UAL Corp.'s United Airlines' global loyalty program. The Chicago agency will handle direct marketing for communications and direct marketing efforts to promote United MileagePlus, the airline's frequent-flyer program.

Grey Direct bested several agencies, including WPP Group's Ogilvy Direct and Interpublic Group of Cos.' DraftWorldwide, Chicago, to win the global account after a three-month review. As many as 12 agencies started out in the review.

The incumbent agency, Brierley & Partners, Chicago, partly-owned by WPP Group, did not participate in the review, which was handled in-house. The struggling air carrier tapped WPP's Mediaedge:cia, New York, as its global media buying agency.

Tags

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016

Of the 116 upheld ads, the majority belonged to healthcare and education