Top Story

e4m_logo.png

Home >> International >> Article

International: Grey Direct wins $60 million United Airlines account

27-December-2002
Font Size   16
International: Grey Direct wins $60 million United Airlines account

Grey Global Group's Grey Direct has won the $50 million to $60 million account for UAL Corp.'s United Airlines' global loyalty program. The Chicago agency will handle direct marketing for communications and direct marketing efforts to promote United MileagePlus, the airline's frequent-flyer program.

Grey Direct bested several agencies, including WPP Group's Ogilvy Direct and Interpublic Group of Cos.' DraftWorldwide, Chicago, to win the global account after a three-month review. As many as 12 agencies started out in the review.

The incumbent agency, Brierley & Partners, Chicago, partly-owned by WPP Group, did not participate in the review, which was handled in-house. The struggling air carrier tapped WPP's Mediaedge:cia, New York, as its global media buying agency.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business