Top Story

e4m_logo.png

Home >> International >> Article

International: Google tests action-priced ads

22-March-2007
Font Size   16
Share
International: Google tests action-priced ads

By moving to a cost-per-action model, Google could entice more advertisers to join its AdSense network.

Google said it has begun a test of a new ad pricing structure that allows marketers to pay only when customers perform specific actions.

Advertisers specify actions they will pay for, such as newsletter registrations, brochure downloads or product sales, as well as prices.

Through a tag on the advertiser's site, Google tracks visitors' responses. Google said the test ads would not run on its search results pages, but instead on its AdSense network of content sites. And AdSense publishers would get unprecedented control over the ads that run on their sites if they choose to accept the pay-per-action ads. They would be able to choose from groups of ads or individual promotional offers.

By moving to a cost-per-action model, Google could entice more advertisers to join its AdSense network, where agencies frequently report lower conversion rates for ads compared to search results pages.

Advertisers can display either text or image ads within the pricing format.

Google now offers three pricing models: cost-per-click, cost-per-impression and cost-per-action.

The overwhelming majority of Google's ads are still priced on its original cost-per-click model.

Source: Adage

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group