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International International: FCB resigns AT&T business account, to pursue other telecom work

International: FCB resigns AT&T business account, to pursue other telecom work

Author | NULL | Monday, Jan 01,1900 8:54 AM

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International: FCB resigns AT&T business account, to pursue other telecom work

Interpublic Group of Cos.' Foote, Cone & Belding, New York, has resigned AT&T Corp.'s AT&T Business account, FCB New York CEO Jeff Tarakajian confirmed.

The $40 million to $50 million account -- which Mr. Tarakajian said would have been "well under $20 million in billings next year" and prohibited the agency from pursuing other work in the telecommunications field -- was FCB's last piece of AT&T business.

There was no word on whether a review will be called, but independent shop Schifino/Lee Advertising, Tampa, Fla., which has been doing project work for AT&T Business for the past couple of years, is poised to win the account without a review.

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