The three gold Euro Effie awards for advertising effectiveness have gone to Hamburg’s TBWA Worldwide, J Walter Thompson in Paris and the London office of McCann-Erickson Worldwide. The winning campaigns, chosen for effective brand-building across at least three markets, were for Nivea sun spray, Tele 2 Europe and Eurocard/Mastercard respectively.
The Parisian office of JWT also picked up a silver Effie for its work for Fabergé-owned Coral Black Velvet, while McCann-Erickson in London added a bronze for its Olympic 2000 push.
Also taking home silver were Paris’s Euro RSCG Works (for Citroën’s Xsara Picasso), DDB Berlin (Volkswagen’s Sharan), Young & Rubicam in New York (Accenture), plus two London agencies – D’Arcy (Procter & Gamble’s Alldays pantyliners) and Abbott Mead Vickers BBDO (Pharmacia’s Nicorette). FCB Deutschland bagged a bronze for Beiersdorf-owned Nivea Beauté.
Organisers hope the annual awards, founded in 1996, will grow in stature. “I very much hope that Euro Effie awards become the ‘Champions League’ of European advertising,” declared Norbert Lindhof, chairman/ceo of Hamburg’s D’Arcy and head of the thirteen-strong jury. “For the first time, we had two entries from US-created campaigns which ran in Europe.”