Top Story


Home >> International >> Article

International: Dentsu, Tohokushinsha sign with Disney for broadcasting rights

Font Size   16
International: Dentsu, Tohokushinsha sign with Disney for broadcasting rights

Japanese ad agency giant Dentsu, together with specialist production house and film company, Tohokushinsha, have inked an exclusive agreement with Walt Disney Co. to purchase terrestrial and basic pay-TV broadcasting rights for Disney's productions in Japan.

Tohokushinsha Film Company is Japan's largest seller of TV broadcasting rights for foreign films and TV productions.

Dentsu's and Tohokushinsha's agreement with Disney covers exclusive broadcasting rights of new theater movies, older movies, TV dramas and TV cartoons. The agreement also includes the sales rights to TV broadcasting stations.

The agreement stipulates that sales are to be in sets of Walt Disney's latest movies released in theaters between 1999 and 2001 in the U.S. as well as Disney feature animation and animated TV series, older movies and TV dramas.

Included in the agreement are theater movies to be broadcast on terrestrial TV for the first time, including The Sixth Sense, Pearl Harbor and 102 Dalmatians, and favorite Disney feature animation and TV series like Peter Pan.

In addition to applying its marketing expertise and media contacts, Dentsu will seek Tohokushinsha's collaboration to augment its existing network with foreign companies dealing in the production and distribution of content.

Dentsu is particularly interested setting up alliances with major Hollywood film companies and domestic sales channels.

The agency says it intends to acquire broadcasting rights and promote sales activities for 'killer' content geared towards the multimedia age. With an eye toward distributing content other than in the broadcasting field -- such as broadband content -- Dentsu intends to play a major supporting role in the further development of new media.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

Azhar Iqubal, co-founder of Inshorts, expresses his views on how shorter form of content is preferred more over the in-depth stories and has also focused on how mobile has become the effective medium to target consumers

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow

While domestic and international brands are competing for a bigger pie of the growing digital content market, Reliance Jio with its Jio Studios has added a new dimension to this competition.

At the Ad Club Knowledge series event in association with Hindustan Times presented an interactive session with Chandramouli Venkatesan, CEO (special projects) - ‎Pidilite Industries Limited, on his b...