Top Story


Home >> International >> Article

International: DDB energized by battery win in Asia, Middle East and Africa

Font Size   16
International: DDB energized by battery win in Asia, Middle East and Africa

Energizer has consolidated its strategic and creative business for the Eveready, e2 and Energizer Alkaline brands with DDB across 19countries in Asia/Pacific, the Middle East and Africa.

The assignment, worth more than $10 million, follows a three-way pitch against the Campaign Palace and George Patterson Bates, both Australian agencies, and DDB in Hong Kong.

Media was not included in the review. Zenith Media continues to handle mediaplanning and buying throughout the region.

Previously, advertising for the Eveready and Energizer accounts was handled by George Patterson Bates. Last year, DDB was awarded the global advertising business for e2, a Titanium battery brand, but it lost the U.S. portion to TBWA in a recent review.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign