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International: DDB energized by battery win in Asia, Middle East and Africa

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International: DDB energized by battery win in Asia, Middle East and Africa

Energizer has consolidated its strategic and creative business for the Eveready, e2 and Energizer Alkaline brands with DDB across 19countries in Asia/Pacific, the Middle East and Africa.

The assignment, worth more than $10 million, follows a three-way pitch against the Campaign Palace and George Patterson Bates, both Australian agencies, and DDB in Hong Kong.

Media was not included in the review. Zenith Media continues to handle mediaplanning and buying throughout the region.

Previously, advertising for the Eveready and Energizer accounts was handled by George Patterson Bates. Last year, DDB was awarded the global advertising business for e2, a Titanium battery brand, but it lost the U.S. portion to TBWA in a recent review.


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