Top Story


Home >> International >> Article

International: Coca-Cola appoints Chuck Fruit as new marketing chief

Font Size   16
International: Coca-Cola appoints Chuck Fruit as new marketing chief

On the trail of a reshuffling of the executive decks under the stewardship of the new chief executive Neville Isdell, Coca-Cola has introduced Chuck Fruit as the new Chief Marketing Officer. Fruit replaces Daniel Palumbo, who served the cola major for little more than one year.

Fruit’s shifting from the post of VP, Integrated Marketing, has been the third major executive-level movement ever since Isdell took the helm earlier this month. The move is apparently understood as part of Isdell’s decision to reshape the marketing wing. The world’s largest soft drink manufacturer faced criticism for not developing innovative, creative marketing campaigns to promote the flagship brand, Coke.

The 57-year-old veteran takes over as the marketing chief after a 13-year stint with the Atlanta-headquartered beverage giant. He was responsible for developing global media and sponsorship strategies and investments. Famed as a cutting-edge thinker, Fruit assumes the marketing responsibility on a face of a major senior-management restructuring.

The move, however, pulled the Coca-Cola stock by 0.3 per cent in active trade on the New York Stock Exchange on June 22.


Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO