Top Story

e4m_logo.png

Home >> International >> Article

International: Carat wins Adidas’ $280 mn global media account; beats out Reebok incumbent OMD

06-May-2006
Font Size   16
Share
International: Carat wins Adidas’ $280 mn global media account; beats out Reebok incumbent OMD

Adidas has handed its entire $280 million global media planning and buying business to Aegis Group’s Carat, after a winner-takes-all pitch against Omnicom Group’s OMD.

Carat was already the incumbent on the Adidas account in the US and most of the world, except in the UK, where Omnicom’s PHD had the business. OMD handled the Reebok media account worldwide. The media review followed Adidas’ acquisition of Reebok earlier this year.

Publicis Groupe’s Starcom MediaVest Group and WPP Group’s MediaCom were in the earlier stages of the review, but both agencies withdrew from the competition.

Executives close to the pitch have confirmed Carat’s win.

Source: AdAge.com

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO