Top Story

e4m_logo.png

Home >> International >> Article

International: Boeing to launch media campaign from next week

08-November-2001
Font Size   16
Share
International: Boeing to launch media campaign from next week

In an effort to get passengers back in the air, the US aircraft major, Boeing plans to launch a media campaign next week. The campaign's message, which is to be advertised through the major television channels, newspapers and magazines, is to emphasise on how safe it is to travel.

While not disclosing too many details of the yet-to-be launched campaign, the company officials said the image of a grandmother meeting her grandchildren after a flight could be one of the methods used to show that travelling by air was safe.

The campaign starts in the US next week, it will be going around the world. The plan is not to promote any product. The idea is to show that flying is safe, fun, helps families get together and also helps business.

The need for such a campaign was felt by the company, as there was a growing realisation that something needed to be done to help the industry. ``If the industry grows then the aircraft manufacturers also get more customers. This is a win-win situation for everyone,'' officials said.

However, officials were not willing to disclose how much the company would be spending to get the message across to passengers around the world.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...