Top Story

e4m_logo.png

Home >> International >> Article

International: BBDO dons new corporate livery

20-September-2002
Font Size   16
Share
International: BBDO dons new corporate livery

Out goes the “staid and stale” 100-year-old logo at global ad network BBDO Worldwide and in comes the new 21st century motif (pictured left) symbolizing, according to chairman/ceo Allen Rosenshine, a brand that “has become the industry creative standard bearer over the past twenty years”.

Rosenshine believes the new design reinforces the prominence of the BBDO brand name and reflects “our position as a growing, leading creative communications company and to set us apart from our competition.”

The logo was created by Omnicom sibling Nolin Branding & Design and, like the proverbial horse/camel design, passed through the corporate mill of the creative committee of the BBDO Worldwide board and the BBDO Worldwide board of directors itself.

BBDO’s US-based shops will start to phase-in the new corporate identity immediately. It will be introduced in Europe in January and across the rest of the planet by August 2003.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Though business has picked up, the private FM industry expects festive ad spends to be subdued compared to 2016