Top Story


Home >> International >> Article

International: AOL Time Warner, Samsung form marketing alliance

Font Size   16
International: AOL Time Warner, Samsung form marketing alliance

AOL Time Warner and Samsung Electronics announced a marketing and technology development deal in which the companies will collaborate on an AOLTV set-top box with the TiVo recording service. Under the multiyear agreement, the Korean consumer electronics company will be promoted across AOL Time Warner's print, TV and online brands.

Samsung DVD players will be promoted in People, Entertainment Weekly and Sports Illustrated magazines and on America Online and, while the marketer's forthcoming mobile phone will also be touted through an integrated marketing campaign.

The AOLTV product will include access to instant messaging, e-mail and Web browsing through television sets. In addition to the set-top box, the companies will "explore digital convergence product areas," including wireless, Web terminal and e-mail printers.


In this week's chillout, Gupta shares her weekend routine that not only helps her deal with the high stress of corporate life but also allows her to create some cherished memories. Read on…

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

Nikhil Kumar will report to Paritosh Srivastava, COO, Publicis India

On the back of resounding success of its maiden work for Motilal Oswal, Mullen Lintas has introduced a sequel in different settings; again, reinforcing the image of Motilal Oswal as ‘Experts in Equity...

Sony Ten 1 took over Star Sports 1 Hindi to lead the sports genre with three of its properties making it to the Top 5 Programs for BARC Week 46