Top Story

e4m_logo.png

Home >> International >> Article

International: AMD puts $25 million account into review

30-November-2001
Font Size   16
Share
International: AMD puts  $25 million account into review

Semiconductor company Advanced Micro Devices, has put its consolidated global account with billings in the range of $25 million to $30 million into review.

Bob Kennedy, AMD director of corporate branding, said the selected agency will handle work in the U.S., Europe, Latin America, Japan and Asia Pacific. The consolidated assignment includes corporate image advertising, channel advertising, online advertising and local advertising support.

Interpublic Group of Cos.' Hill, Holliday, Connors, Cosmopulos, Boston, was AMD's agency for domestic business since 1995, while Publicis Groupe's Publicis, London, was the lead European resource.

Select Resources International, West Hollywood, Calif., consultant in the review, said they were uncertain whether the incumbents would participate.

Tags

Aparna Bhosle, Business Cluster Head - Premium & FTA GEC channels - ‎ZEEL, on its new property, sponsors, investment on acquisition and response to BBC First

In an interview with exchange4media, Ferzad Palia says that most successful brands are not those who spend the most money

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Southeast Asian market

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

As Milind Pathak takes over as Managing Director - Southeast Asia, Httpool, we chat with him on his new role, aspirations and his plans to aggressively penetrate the operations of the group in the Sou...

The group released the Little Hearts online-only campaign, #BreakSomeHearts, early this year and is on the path to make many more of its brands available on the digital platform

Aroon Purie, the India Today Group Chairman and Editor-in-Chief today appointed his daughter Kallie Purie as the Vice Chairperson of the group