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International: AMD narrows review to three, to announce decision in March

23-January-2002
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International: AMD narrows review to three, to announce decision in March

Advanced Micro Devices has narrowed the review for its $25 million to $30 million global account to three agencies. Company looking to Consolidate Global Business are Bcom3 Group's LBWorks, Chicago; Interpublic Group of Cos.' McCann-Erickson Worldwide, San Francisco; and WPP Group's Y&R Advertising, San Francisco.

A decision is expected in March, according to review consultant Select Resources International, West Hollywood, Calif.

Interpublic's Hill Holliday Connors Cosmopulos, Boston, is AMD's domestic agency. Publicis Groupe's Publicis, London, was the lead European resource.

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Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.