Top Story

e4m_logo.png

Home >> International >> Article

International: 25 years later, MAC Mini debuts

13-January-2005
Font Size   16
Share
International: 25 years later, MAC Mini debuts

The Mac Mini computer goes on sale this month -- 25 years after it was first introduced. Apple Computer's newest model turns out to carry the name of a handheld game machine unveiled in January 1980.

The MAC Mini Computer, sold by video-game pioneer Entex Industries, was a microcomputer with built-in calculator and pre-programmed games, according to the Handheld Games Museum (handheldmuseum.com), which catalogs electronic games machines of the 1970s and '80s.

Four C batteries

The old MAC Mini-Multi-functional Advanced Computer ran on 4,000 bytes of memory and four C batteries. The new Mac Mini is powered with 256 megabytes of memory -- about 67,000 times the power of the original.

But the product concepts are remarkably similar. Apple's pitch for Mac Mini: "Manage your music for iPod. ... Plug in your electric guitar or keyboard and make music ... balance your check book ... play games."

Trademark application

The old MAC Mini Entex's 1980 trademark application described it as a "combination electronic calculator, electronic computer, keyboard actuated table top electronic music synthesizer and ... electronic synthesizer for playing table top electronic game[s]."

Entex, best known for its Space Invader handheld game player, created its MAC four years before Apple introduced the Macintosh. Apple doesn't need to worry about trademark infringement. The trademark for the original MAC Mini Computer was canceled in 1989.

Source: Adage

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship