Top Story

e4m_logo.png

Home >> International >> Article

International: $120 Mil. Olympic Committee Eyes 4

22-November-2006
Font Size   16
Share
International: $120 Mil. Olympic Committee Eyes 4

The International Olympic Committee said it has asked four contenders to submit proposals for its global marketing campaign.

Havas Sport, Publicis Groupe's Leo Burnett and Saatchi & Saatchi and WPP Group's United made the cut following an evaluations of the IOC's proposal request issued in October.

The estimated media spend is $120 million.

The campaign, which has been themed "Celebrate humanity," will to run in 2007-08 and focus on the 12-19 age group with messages of "excellence, friendship and respect," the IOC said in a statement."

The first work from Omnicom Group's TBWA\Chiat\Day touted the 2000 Olympic Games in Sydney, Australia. Saatchi handled the campaign for the 2004 games in Athens, Greece, and the 2006 Winter Olympics in Turin, Italy.

Upcoming multimedia efforts will use TV and interactive media, as well as promotional and experiential marketing and public relations.

Media buying chores are not part of the assignment, as the IOC negotiates its own broadcast worldwide deals.

Ogilvy & Mather won creative ad duties on Johnson & Johnson's sponsorship of the 2008 Olympic Games in Beijing, China [Adweek Online, April 20]. J&J selected the WPP Group agency over four other contenders: McCann Erickson, Lowe, TBWA and JWT, according to sources. The work will run in China, which represents a huge growth market for J&J.

Source: Adweek

Tags

Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.