The New Delhi-based Intercept Consulting, the online advertising and marketing company is looking for more than 400 per cent growth this financial year. In the last financial year, it had a turnover of $2.7 million. The company expects that its turnover would touch around $11 million by the end of 2001-2002.
The company believes that with their presence in three key areas of online advertising — online advertising services, technology-enabled services and online marketing services — it will be able to achieve this type of growth.
Intercept has clients like Bacardi Martini, Hindustan Lever Ltd., MRF Tyres and Digen Verma Frooti who have utilised Intercept’s online ad and marketing services.
Intercept is also targeting the international market from its three offices at New York, Dubai and London. The company had recently launched a centralised Internet-based Ad Management solution called AdCept. The second solution serving the Internet advertising market from Intercept is Opticlick which is a performance-based advertising solution for advertisers and site owners.
The software solutions like AdCept and Opticlick is expected to bring in a business of around 30 per cent of the total company’s revenue. The company will be spending around Rs 2.5 crores this year to build their proprietary technology.
With online advertising market expected to touch around Rs 120 crores, the company believes that the vertical portals are doing much better than the horizontal portals. The vertical portals with their specific content for a particular target segment have been able to sustain a steady rate of click-through.