Top Story


Home >> International >> Article

Interactive TV to grow 15-fold in 5 years

Font Size   16
Interactive TV to grow 15-fold in 5 years

Media magnate Rupert Murdoch today spelled out his vision of a future in which interactive television provided viewers with a sense of community, as well as making a tidy profit for his companies.

Predicting a 15-fold increase in the number of interactive television connections in the next five years, he said the systems would allow companies to "reach out with new technology".

Addressing a Credit Lyonnais Securities Asia investors’ forum here via a video link from New York, he said interactive broadcasts to Britain pioneered by his firm’s BSkyB satellite television arm had been a "stunning success." "Interactive TV, I believe, will be a key part of the digital age... because it simply works well," he said.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017