Top Story

e4m_logo.png

Home >> International >> Article

Interactive TV to grow 15-fold in 5 years

16-May-2001
Font Size   16
Interactive TV to grow 15-fold in 5 years

Media magnate Rupert Murdoch today spelled out his vision of a future in which interactive television provided viewers with a sense of community, as well as making a tidy profit for his companies.

Predicting a 15-fold increase in the number of interactive television connections in the next five years, he said the systems would allow companies to "reach out with new technology".

Addressing a Credit Lyonnais Securities Asia investors’ forum here via a video link from New York, he said interactive broadcasts to Britain pioneered by his firm’s BSkyB satellite television arm had been a "stunning success." "Interactive TV, I believe, will be a key part of the digital age... because it simply works well," he said.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...