According to International Data Corporation (IDC) in its recent report titled “Outlook for TV Services in India”, the next boom in India is expected to be in television services like Interactive television (iTV), video-on-demand (VoD) and television commerce (t-commerce). Revenues from these services are projected to touch Rs 6,000 crores by 2006.
“Television is all set to become active. With the advent of innovative technologies, TV is becoming more and more interactive and a good revenue source not only for the broadcasting companies but also for a host of other industries like content creation, advertising, cable operators and satellite service providers,” according to International Data Corporation.
IDC in its recent report titled “Outlook for TV Services in India”, states that these television services are fueling the process of TV becoming a major source of active entertainment and revenue in developed countries.
The study has been conducted to analyse the dynamics of the television market space both from supply (vendors) and demand (end users) sides.
IDC has predicted that direct-to-home (DTH) television services revenue will increase to Rs 157.4 crores by 2006.
According to IDC, the pay-per-view services revenue is also set to witness a massive growth in India. Projected revenues by 2006 stands at around Rs 111.4 crores.
According to IDC, the main driver of the growth would be the stringent controls put in place by the government to check piracy of movies and increase in monthly cable TV subscription rates.
IDC points out that the VoD services revenue would increase to Rs 116.9 crores by 2006, but the basic television services seems to be the biggest revenue earner where projections by 2006 have been pegged at Rs 5,544 crores.
Predicting that there would be an increase in the charges that the subscribers of cable TV pay, the study says that the adoption rate of the various TV services would be slow initially but would slowly pick up.
Ruling out the possibility of a monopolistic situation in the Indian television services market, IDC feels no player or consortium would be powerful enough to dictate the prices in any of the TV services segment over the next few years.