Top Story

e4m_logo.png

Home >> International >> Article

Interactive TV services may touch Rs 6,000 crore revenue by 2006: IDC

09-October-2001
Font Size   16
Share
Interactive TV services may touch Rs 6,000 crore revenue by 2006: IDC

According to International Data Corporation (IDC) in its recent report titled “Outlook for TV Services in India”, the next boom in India is expected to be in television services like Interactive television (iTV), video-on-demand (VoD) and television commerce (t-commerce). Revenues from these services are projected to touch Rs 6,000 crores by 2006.

“Television is all set to become active. With the advent of innovative technologies, TV is becoming more and more interactive and a good revenue source not only for the broadcasting companies but also for a host of other industries like content creation, advertising, cable operators and satellite service providers,” according to International Data Corporation.

IDC in its recent report titled “Outlook for TV Services in India”, states that these television services are fueling the process of TV becoming a major source of active entertainment and revenue in developed countries.

The study has been conducted to analyse the dynamics of the television market space both from supply (vendors) and demand (end users) sides.

IDC has predicted that direct-to-home (DTH) television services revenue will increase to Rs 157.4 crores by 2006.

According to IDC, the pay-per-view services revenue is also set to witness a massive growth in India. Projected revenues by 2006 stands at around Rs 111.4 crores.

According to IDC, the main driver of the growth would be the stringent controls put in place by the government to check piracy of movies and increase in monthly cable TV subscription rates.

IDC points out that the VoD services revenue would increase to Rs 116.9 crores by 2006, but the basic television services seems to be the biggest revenue earner where projections by 2006 have been pegged at Rs 5,544 crores.

Predicting that there would be an increase in the charges that the subscribers of cable TV pay, the study says that the adoption rate of the various TV services would be slow initially but would slowly pick up.

Ruling out the possibility of a monopolistic situation in the Indian television services market, IDC feels no player or consortium would be powerful enough to dictate the prices in any of the TV services segment over the next few years.

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...