As part of its marketing strategy to promote the ‘Pentium 4 Processor’ (P4P), Intel is in the process of rolling out an aggressive ad campaign which is a part of a $300-million global campaign called “Technology Quest”.
As part of its offline promotion strategy, Intel along with its partners plans to roll out a 100-city sales promotion service during the festive season. The objective of this exercise is to make the Intel P4P widely available at affordable prices with promo offers.
To support the print campaign, the company has also launched an online campaign which is designed by Modern Media, a leading US-based online agency.
For effective offline promotion strategy, Intel in India recently launched eight-city ‘Digital Workshops’ to provide the consumer first-hand experience of a P4P-based PC through class room sessions guided by Intel tutors.
Intel’s future advertising will continue to focus on the key characteristics of the Intel brand such as — inquisitiveness, likeability, intelligence and advancement.
For effective media strategy, the company plans to beam the television commercials across popular satellite channels. For print ads, the company has chosen magazines, which reach out to the consumers in the right mindset. The list includes film magazines and general interest magazines.