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INTAM to stop providing TRP data temporarily

12-September-2001
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INTAM to stop providing TRP data temporarily

INTAM is likely to stop providing television ratings data to broadcasters and advertising agencies for next five to six weeks. It plans to revamp the panel of sampled homes in Mumbai following the leak to the media. INTAM is also seeking information from research agencies around the world to find a more secure system to preserve the confidentiality of the list.

Unlike TAM, INTAM has a majority of the list of peoplemeter homes exposed to the media. This will in turn take INTAM a longer time to refresh the leaked list than TAM.

INTAM met with its clients yesterday, who urged the agency to stop levelling charges against the industry members and start focussing on a solution.

INTAM on its part was seeking information from research agencies around the world to ensure a more secure system to preserve the confidentiality of the list.

INTAM and TAM are meeting the Indian Broadcasting Foundation on September 14 in Mumbai to discuss the whole issue. AAAI, which met TAM on Monday, will not be meeting INTAM.

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