INTAM is likely to stop providing television ratings data to broadcasters and advertising agencies for next five to six weeks. It plans to revamp the panel of sampled homes in Mumbai following the leak to the media. INTAM is also seeking information from research agencies around the world to find a more secure system to preserve the confidentiality of the list.
Unlike TAM, INTAM has a majority of the list of peoplemeter homes exposed to the media. This will in turn take INTAM a longer time to refresh the leaked list than TAM.
INTAM met with its clients yesterday, who urged the agency to stop levelling charges against the industry members and start focussing on a solution.
INTAM on its part was seeking information from research agencies around the world to ensure a more secure system to preserve the confidentiality of the list.
INTAM and TAM are meeting the Indian Broadcasting Foundation on September 14 in Mumbai to discuss the whole issue. AAAI, which met TAM on Monday, will not be meeting INTAM.
Rajat Sharma who was recently elected as President of the NBA talks about his plans for the industry body
The Country Sales Manager Media at Akamai says that technology seems to be taking over all possible spaces and people considering it in both positive and negative ways
The India Marketing Lead of Skyscanner believes that with the acquisition by Ctrip they have reached the market leader status
Our typical marketing budget is usually 10 per cent of the topline spend
The BBC carried out a survey along with Globescan to see how the world looks at the issue of ‘fake news’
The objective of content marketing is not just to encourage product purchase or generate ROI. The key to its success lies in building relationships based on trust, opines Dasgupta
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions