Top Story


Home >> International >> Article

INTAM, TAM deny existence of publicised households

Font Size   16
INTAM, TAM deny existence of publicised households

The mystery of the circulation of an anonymous letter mentioning the lists of the INTAM and TAM metered homes has deepened with the two television rating monitoring agencies claiming that some of the households mentioned were non-existent.

TAM Media Research chief executive officer L V Krishnan, said “It is an outdated list, with some of the information dating back to two years. We are checking out the list.”

ORG-MARG echoed the same line of thought. “We are checking the level of accuracy of the list. The checks so far indicate that some are metered homes but others are not,” said ORG-MARG president Ashok Das.

The rating agencies have also questioned the manner in which the lists have been circulated to the media. “It suggests that there is a vested interest behind this, who is clearly not happy with independent ratings and wants to discredit them. We are hoping that our investigation will throw some light on this,” Mr Das said.


Baba Ramdev brought his sharp wits for an interview with e4m where he promised to disrupt more markets and spoke about he the way he created a brand through consistent and selfless work

GroupM is in talks with several digital clients currently with its other agencies to shift them to Essence, which is looking at a major expansion plan in 2018

Thomas, Chief Marketing Officer, Diageo India, gives us a peek into the marketing strategy for McDowell’s No 1 Soda, its creation of ‘No 1 Yaari Jam,’ their own set of 4Ps and importance of content

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Voot, which is producing almost 4X content on an overall basis on the reality drama, is gunning for big numbers both on viewership and advertising revenue

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

Real world study of Appier's network shows significant benefits of AI over traditional rule-based systems