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International Inernational: 10 Internet acquisitions from 2006

Inernational: 10 Internet acquisitions from 2006

Author | exchange4media News Service | Wednesday, Dec 20,2006 8:35 AM

Inernational: 10 Internet acquisitions from 2006

Bubble? What bubble? Check out a few of the year’s major media transactions.

YouTube by Google, $1.65 billion

The year’s biggest valuation is also the most debated: Is YouTube going to be a steal at Google’s purchase price once it becomes the future of TV, or a growing source of legal hassle as more networks request to have their content removed?

Massive by Microsoft, $200 million-$400 million

The gaming industry’s most active in-game advertiser was a wise investment for Microsoft, which was a minor player in the crowded market.

Atom Films by Viacom, $200 million

A move criticised by some as a me-too acquisition by Viacom, which shelled out $200 million for the seven-year-old web company. But Viacom did get a global digital media officer out of the deal-Atom CEO Mika Salmi.

DMarc by Google, $102 million

DMarc marked Google’s entry into the radio-advertising business. The deal was valued at $102 million upfront but could be worth as much as $1.2 billion, depending on how dMarc performs over three years.

Xfire by Viacom, $102 million

Xfire’s social-networking, instant-messaging and gaming-information services so impressed Viacom it was willing to shell out upward of $100 million.

Platform by Comcast, $80 million

The Platform is a cornerstone of Comcast’s fledgling online-video play. The broadband-services provider cost the cable company in the neighborhood of a rumored $80 million.

Grouper by Sony, $65 million

Sony gave copyright-shirking YouTubers a run for their money by purchasing this legit video-sharing site. Should its main competitor ever go down in a sea of lawsuit-induced flames, expect Grouper to emerge as the next major player.

JotSpot by Google, $50 million

Google’s venture into the Wiki world was a questionable move for a company that has been notoriously low on ad inventory. Offering JotSpot’s previously paid services free to users also raised questions of monetising possibilities.

Petfinder by Animal Planet, $35 million

The year’s biggest (and cutest) no-brainer was the announcement that Animal Planet would unite TV fans and pet owners to help locate long-lost animal friends. Petfinder could give a dog a bone or five thanks to the $35 million buyout. by Conde Nast, $25 million

Better late than never. Nearly a decade after its initial purchase of the tech mag, Conde Nast finally put its hot print property under the same roof as its web counterpart.


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