Top Story


Home >> International >> Article

Indigo Radio launches two new radio channels

Font Size   16
Indigo Radio launches two new radio channels

With radio FM plans having gone haywire due to regulatory policies, BPLInnovision’s 100 per cent subsidiary - Indigo Radio launched two new radio channels - a satellite radio service on Worldspace and an Internet FM service - aimed at tapping the young upmarket segment in India. Both services have been launched and are available to listeners immediately.

While the FM licensing required the company to put up Rs 9.5 crore for two circles (Bangalore and Cochin), the company's move to look at Worldspace at a licensing fee of $100,000 for 18 months (first six months are free) has been seen as a more feasible option for the company.

The Internet FM product will be available for download across the country, and the Worldspace channel will be on air across India, Africa and Asia.

The satellite radio service currently has two channels - a regular Indigo FM and IndigoFEM (a special channel for women), while the Internet FM product - Indigo FM Messenger - will play a mix of popular music through the downloadable player.

The Internet radio in particular is being positioned for office going users who have access to the Internet continuously.

Worldspace, in the past few months has notched up sales of close to 10,000 receivers across the country. This figure according to market reports is expected to scale up to over one lakh installations by 2001-end.

Mobile messaging and other services including gaming are also set to be added to the Internet FM messenger service which currently offers audio streaming and a chat messaging service.

With broadband and the satellite bandwidth sector set to open up, the media streaming segment was set for explosive growth and Indigo was looking at leveraging BPL's lines of business in the mobile, broadband and internet segments to create synergies.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

The Managing Editor of Public TV gives insights about the struggle the Kannada news channel endured during its nascent stage and what led them forward to the second position that they occupy right now in what is a rather crowded marketplace

Azhar Iqubal, co-founder of Inshorts, expresses his views on how shorter form of content is preferred more over the in-depth stories and has also focused on how mobile has become the effective medium to target consumers

The beauty of the internet business is that as your cost curve flattens, your revenue curve keeps growing up and that's why the valuations are so high, said Ashish Hemrajani, Founder-CEO, BookMyShow

While domestic and international brands are competing for a bigger pie of the growing digital content market, Reliance Jio with its Jio Studios has added a new dimension to this competition.

At the Ad Club Knowledge series event in association with Hindustan Times presented an interactive session with Chandramouli Venkatesan, CEO (special projects) - ‎Pidilite Industries Limited, on his b...