With radio FM plans having gone haywire due to regulatory policies, BPLInnovision’s 100 per cent subsidiary - Indigo Radio launched two new radio channels - a satellite radio service on Worldspace and an Internet FM service - aimed at tapping the young upmarket segment in India. Both services have been launched and are available to listeners immediately.
While the FM licensing required the company to put up Rs 9.5 crore for two circles (Bangalore and Cochin), the company's move to look at Worldspace at a licensing fee of $100,000 for 18 months (first six months are free) has been seen as a more feasible option for the company.
The Internet FM product will be available for download across the country, and the Worldspace channel will be on air across India, Africa and Asia.
The satellite radio service currently has two channels - a regular Indigo FM and IndigoFEM (a special channel for women), while the Internet FM product - Indigo FM Messenger - will play a mix of popular music through the downloadable player.
The Internet radio in particular is being positioned for office going users who have access to the Internet continuously.
Worldspace, in the past few months has notched up sales of close to 10,000 receivers across the country. This figure according to market reports is expected to scale up to over one lakh installations by 2001-end.
Mobile messaging and other services including gaming are also set to be added to the Internet FM messenger service which currently offers audio streaming and a chat messaging service.
With broadband and the satellite bandwidth sector set to open up, the media streaming segment was set for explosive growth and Indigo was looking at leveraging BPL's lines of business in the mobile, broadband and internet segments to create synergies.