Top Story

e4m_logo.png

Home >> International >> Article

Indian Media industry expected to grow to $6.5 billion in next four years: McKinsey

01-May-2001
Font Size   16
Share
Indian Media industry expected to grow to $6.5 billion in next four years: McKinsey

The Indian media industry, comprising of television, print, films, music and radio, is expected to grow to $6.5 billion in the next four years from the present $3.4 billion. According to McKinsey report the industry has grown 12 per cent between 1996-2000, from $2,306 million to 3,432 million. The fastest growing segment are TV, music and radio, which grew 19, 14 and 13 per cent respectively in the year 2000.

The revenues in the three segments for the same period are $1,169 million, $681 million and $182 million. While TV contributes 0.23 per cent to GDP, radio has a marginal 0.01 per cent share.

Lack of demand for fast moving consumer goods, low level of competitions among advertisers and low per capita income are the reasons cited for the modest growth.

The size of the total media industry as a percentage of GDP is 0.67 per cent. This is relatively low vis-à-vis the US where it is 2.1 per cent. Advertising contributes 0.31 per cent of the GDP in India as against 1.41 per cent of the US.

Tags

NewsCode, a hyper local online news platform was launched last night with a network of over 350 local reporters in Karnataka and Jharkhand. Apurv Swarup, the co-founder talked to Exchange4Media about his vision

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India

In conversation with exchange4media, Vighnesh Shahane, CEO, IDBI Federal Life Insurance, spoke about his vision for this new marketing initiative, how the brand’s marketing efforts through sports have helped them and his business goals for 2018

Times Network renews contracts with all its primetime sponsors for all its news channels and adds 20 new brands to its kitty

Innovation and connecting with customers in all ways possible is their mantra for successful marketing communication

Bixler revealed that the likes of The Ministry of Tourism, The Art of Living and The Indian Debating Union have partnered with the festival that will be showcasing the culture and diversity of India