Top Story


Home >> International >> Article

Indian entertainment sector to explore Japan and US market

Font Size   16
Indian entertainment sector to explore Japan and US market

After France and the UK, it’s going to be destination Japan and the US for the Indian entertainment sector. A high-level group of the Indian entertainment industry, backed by FICCI, is finalising its trip to the US and Japan. Its objective is to explore opportunities for the entertainment sector in these two countries and also to hardsell India as a leading power in the sector.

The Information and Broadcasting Minister, Ms Sushma Swaraj, is likely to lead the delegation to the US and Japan. The trip, which is scheduled to begin on June 10, will include visits to film studios. In Japan, the delegation is expected to pay a visit to Sony Pictures. In the US, the studios that will be checked out are Universal, Columbia Tristar and Disney.

Besides the minister and some senior bureaucrats, the list is believed to contain the names of the CEO of Prasar Bharati, Mr. Anil Baijal; CEO of Sony Entertainment Television; CEO, Mr. Kunal Dasgupta; Executive Director of Nimbus Communications, Mr. Harish Thawani; Vice-Chairman of Reliance Entertainment, Mr. Amit Khanna; CEO Universal Music (India), Mr. Victor Lazarus; CEO of Broadcast Worldwide, Mr Rathikant Basu and filmmakers, Mr. Subhash Ghai and Mr. Yash Chopra.

Apart from visits to various film studios, the delegation will meet with the Indian ambassador in Japan and hold discussions with members of the Japan Chamber of Commerce and Industry. In the US, the itinerary is even more packed: institutional visits to the School of Liberal Arts; visit to the American Museum of Moving Images; meeting with the Indian Caucus and AGM of US India Business Council and talks with the top honchos of ESPN and Discovery channels.


Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

For their latest campaign ‘Peeoge toh Janoge’ (English translation: you’ll buy it if you taste it), Wagh Bakri and DDB Mudra gave Sakshi a new, rustic avatar.

Dabbawalas send some extra love along with dabbas to working professional across Mumbai

The Diamond Producers Association brings to life another rare moment as part of the ‘Real is Rare. Real is a Diamond' Campaign