Top Story

e4m_logo.png

Home >> International >> Article

Indian entertainment sector to explore Japan and US market

16-May-2001
Font Size   16
Share
Indian entertainment sector to explore Japan and US market

After France and the UK, it’s going to be destination Japan and the US for the Indian entertainment sector. A high-level group of the Indian entertainment industry, backed by FICCI, is finalising its trip to the US and Japan. Its objective is to explore opportunities for the entertainment sector in these two countries and also to hardsell India as a leading power in the sector.

The Information and Broadcasting Minister, Ms Sushma Swaraj, is likely to lead the delegation to the US and Japan. The trip, which is scheduled to begin on June 10, will include visits to film studios. In Japan, the delegation is expected to pay a visit to Sony Pictures. In the US, the studios that will be checked out are Universal, Columbia Tristar and Disney.

Besides the minister and some senior bureaucrats, the list is believed to contain the names of the CEO of Prasar Bharati, Mr. Anil Baijal; CEO of Sony Entertainment Television; CEO, Mr. Kunal Dasgupta; Executive Director of Nimbus Communications, Mr. Harish Thawani; Vice-Chairman of Reliance Entertainment, Mr. Amit Khanna; CEO Universal Music (India), Mr. Victor Lazarus; CEO of Broadcast Worldwide, Mr Rathikant Basu and filmmakers, Mr. Subhash Ghai and Mr. Yash Chopra.

Apart from visits to various film studios, the delegation will meet with the Indian ambassador in Japan and hold discussions with members of the Japan Chamber of Commerce and Industry. In the US, the itinerary is even more packed: institutional visits to the School of Liberal Arts; visit to the American Museum of Moving Images; meeting with the Indian Caucus and AGM of US India Business Council and talks with the top honchos of ESPN and Discovery channels.

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

Mindshare won the Agency of the Year awards with 9 gold, 7 silver and 12 bronze metals and a total points tally of 265