The Indian entertainment sector was in full strength at the recently held international conference - NATPE - at Las Vegas, US. Over 50 Indian companies and 120 Indian delegates participated in the four-day (January 21 to 24) meet at Las Vegas.
Among the Indian companies represented at the meet were B4U Multimedia, Eros Entertainment, Color Chips, Zee TV, United Television, Pentamedia, Toonz Animation, Crest Communicatios, Tata Elexsi, Dataquest, Maya Entertainment, Jaadooworks, MUV Technologies, Krishna Shah Associates, Dream Factory International, Ramoji Film City, Empire Entertainment Pvt. Ltd., Kimberlite Films, Amritraj Solomon Communications, Gala Entertainment and the Indian Broadcasting Foundation.
At the seminar Bollywood & Hollywood: The Future is Now, held in association with the Indian Broadcasting Foundation, Sandeep Goyal, Group CEO, Broadcasting, Zee Network, said that the Indian television market has grown by leaps and bounds in the past nine years, creating incredible opportunities for "anyone to contribute programming.
Hollywood Producer Ashok Amritraj, Chairman, Hyde Park Entertainment added, with 70 million television households and a total population of 1 billion, India is a "natural ally" to the U.S. as both have huge entertainment industries. And while India produces a significant amount of programming, Ken Silverman, president of Interactive Teamworks, said he believes "it’s not about forcing American programming on India, but rather collaborating with them on the development of content.". This collaborative effort is best evidenced by India’s growing animation industry.
Offering highly skilled, English speaking animators at approximately half the cost of their Asian counterparts, India’s animation services are rivaling that of the Philippines, China and Korea, according to Firdaus Kharas, Chairman of UTV International.
Added Silverman, "Opportunities in India today are akin to what the U.S. was doing 10 to 20 years ago in cable." The seminar was chaired by Bhuvan Lall, Executive Director, The Indian Broadcasting Foundation.
NATPE 2002 held seminars on the development of the broadcasting, film and animation sectors in Russia, Latin America, China and United Kingdom. Seminars were also held on Regulations in Broadcasting, Sports Television, Interactive Television and HDTV. Several nations including France, UK, Holland, Spain, Italy, Korea, China, Japan and took huge umbrella stands at the NATPE exhibition floor at the Las Vegas Convention Centre.