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India, China only growth markets for ad spends in 2002: Zenith Optimedia

05-December-2001
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India, China only growth markets for ad spends in 2002: Zenith Optimedia

According to Antony Young, Asia CEO, of the media buying and planning specialist, Zenith Optimedia Group, India and China will be the only growth markets for ad spends in Asia/Pacific 2002, according to Antony Young, Asia CEO Zenith Optimedia Group.

Mr. Young's aim to establish a Zenith Optimedia Group network in Asia, will likely entail adding around 12 more offices to the existing 30, as well as building existing capabilities and recruiting.

Mr. Young doesn't rule out pooling media buys for the three agencies -- Publicis India, Saatchi & Saatchi and Bates India -- in order to compete with the muscle of WPP Group's nascent MindShare India.

Mr. Young is also likely to woo some of the new group's global and regional clients to India. International client Procter & Gamble Co. is not with the agency in India, since Zenith is a recent entrant here. Other aligned clients on the potential hit list include HSBC and Hewlett-Packard Co. Nokia is one of the few globally aligned clients also held in India.

In India, around 55% of Zenith's business is independent from its ad agencies.

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