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InCablenet wants channels to share their advertising revenue

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InCablenet wants channels to share their advertising revenue

The Hinduja-promoted InCablenet is planning a swap between the advertising rights and the carriage of channels in the prime band.

InCablenet is in the final stages of negotiations with Discovery India and Turner Networks regarding this.

Commenting on the percentage of advertising revenue, Rajiv Vyas, president, InCablenet, said that it was still being worked out and would depend on the shape the negotiations would take.

With the monthly cable rates going up to Rs 130 due to the pay channel mode, cable operators could look at subsidising the viewers if they received a part of the advertisement revenue from the channels.


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