The Hinduja-owned INCablenet has agreed to carry Star Gold as part of the settlement to get back signals from Star network. INCablenet was not distributing Star’s pay movie channel on its cable systems since its inception last year. INCablenet will pay Star network Rs 28.50 a month per subscriber, up from the earlier price of Rs 25.75. The cable network will now start carrying all of the seven Star channels.
INCablenet will pay Star network Rs 28.50 a month per subscriber, up from the earlier price of Rs 25.75. The cable network will now start carrying all of the seven Star channels.
INCablenet had decided to move the Mumbai high court to get the signals restored by Star network. A legal notice would have been served to Star, after INCablenet settled the outstanding amount for three months. But both the companies decided to arrive at a settlement.
According to analysts, STAR agreed to settle the matter without an increase in paid connectivity as it wanted to increase the reach of its weaker channel, Star Gold. By getting distributed on the largest MSO in Mumbai, the movie channel would enjoy a wider reach in the metropolitan city.
The development has taken place just when Star is trying to sell its channels to advertisers as a network. Recently, Star introduced a network card, which has evoked mixed response from advertisers.
INCablenet had earlier opted not to distribute Star Gold as it runs a rival movie channel, CVO. But the Hindujas are planning to upgrade the popular channel by hiking up investments in CVO within six months.