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IMI may withdraw promos off three Zee network channels from Jan 13

03-January-2002
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IMI may withdraw promos off three Zee network channels from Jan 13

The Indian Music Industry (IMI), may take its promos off three Zee network channels from January 13. The IMI, at this stage, comprises prominent Indian music companies such as Saregama, Sony Music, Universal, Magnasound, Venus and BMG Crescendo.

The promos were supposed to be primarily aired on Zee TV, Zee Music and Zee Cinema. According to industry sources IMI have not been able to reach a consensus with Zee over the issue of advertisement rates and may have to stop airing promos on these channels.

According to industry sources, a large percentage of the IMI spend is across the Zee network and this decision may therefore have larger implications for the three Zee channels.

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