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IMG to sell sponsorship rights of Indian cricket team

18-May-2001
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IMG to sell sponsorship rights of Indian cricket team

IMG Worldwide is selling sponsorship rights of the Indian cricket team for a whopping Rs 35.48 crore a year. Any company or brand interested in sponsoring the team, will have to shell out at least Rs 106.44 crore for a three-year contract with IMG.

IMG has sent out proposal to advertisers as well as agencies, asking for Rs 60 lakh per Test match and Rs 50 lakh for One-Dayer. The company is separately hawking logo space on the sleeve of the non-leading arm of players at Rs 7 lakh for every Test match and Rs 6 lakh for every One-Dayer.

Most advertisers and agencies feel that the sponsorship fee are too high.

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