Top Story


Home >> International >> Article

ICAN in talks with DD for DTT project

Font Size   16
ICAN in talks with DD for DTT project

Indian Convergence and Networking has initiated the first round of discussions with Doordarshan for setting up a Rs 600-crore direct terrestrial television platform on 'build-operate-transfer' basis in the country.

The current equity structure of the company has 76 per cent stake with SP Enterprises, with telecom major Hutchison and Advent TV of Singapore having a combined holding of 24 per cent. Kerry Packer holds 33 per cent stake in Advent TV.

The proposed project would allow greater and direct connectivity to the viewer and eliminating the need for satellite dish antennas, as required in case of DTH platform. The DTT platform like DTH would do away with intermediaries like cable operators too.

The project, which would begin only by middle of 2001, following the government's nod, would see simultaneous rollout in Delhi, Mumbai, Kolkata and Chennai by mid 2002.


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...